HP Ingredients (Bradenton, FL) has strengthened its bergamot supply chain by purchasing a stake in Herbal & Antioxidant Derivatives (H&AD), based in Calabria, Italy. H&AD manufactures a patented bergamot polyphenolic extract (Bergamonte) supported by research and evidence-based human clinicals.
HP Ingredients has been the exclusive North American sales and marketing partner for Bergamonte since 2008, and has therefore been a major contributor of H&AD’s revenue. HP Ingredients is now a shareholder of H&AD, with its CEO Annie Eng serving as one of four directors of the company. Eng and Hame Persaud, HP Ingredients’ executive vice president, will also assume a key role in overseeing all general marketing and sales of H&AD’s product offerings worldwide. These roles encompass brand marketing, customer conversion, content and digital marketing, email campaign marketing and all aspects of marketing communications, social media and product marketing.
“Bergamonte has long been a stellar nutraceutical ingredient for HPI as the scientific portfolio and quality assurance supporting it has been highly attractive for our growing customer base,” Eng stated in a press release. “As a shareholder in H&AD, HP Ingredients is now vertically integrated and we are looking forward to growing the scientific portfolio and sales of both companies.”