BeinCrypto spoke to Doug Leonard, CEO of HiFi Finance, about picking up audiences where you find them, such as in South Korea.
Despite massive, interested populations globally, the United States and Europe still hold much of the focus when it comes to cryptocurrencies. However, regions like Asia and Africa are starting to prove themselves in this space. Both as a hub for innovation and as avid investors and hodlers.
These regions are also considered prime areas for decentralized finance (DeFi) projects as they are likely to benefit from the advantages these bring.